Lifestyles. The Los Angeles region has the richest diversity of food, clothing, architecture, entertainment, languages, world views and religions available anywhere in the world.
Out of Doors. We can swim the Pacific, ski in Big Bear or visit the desert all in the same day. Our average temperature is 74 degrees.
Small Business. Over the past decade, the number of Latino- and Asian-owned businesses has more than tripled. Over the past two decades, Latino-owned firms have experienced a 700 percent increase.
Arts and entertainment capital of the world. We are home to the world's largest entertainment industry, and we have more community and ethnic festivals than anywhere in the country.
NLAMP. The New Los Angeles Marketing Partnership is the first united and comprehensive public information campaign designed to promote the positive facts about the LA region.
Growing. Local economists predict that Los Angeles County will add 53,500 new jobs in 1995. Many of these jobs will be in entertainment and professional management services.
Educated work force. Los Angeles has the largest concentration of college graduates anywhere in the country. In fact, since 1970 the county increased its number of college graduates from 500,000 to 1.2 million.
Link to the Pacific Rim and international trade. We are home to the largest port complex in the country, and we are the nation's largest trade center.
Economic powerhouse. We are the 15th largest economy on earth and have more software jobs than Silicon Valley.
Sightseeing. 22.2 million tourists visited in 1994, the highest number since 1991.